We undertook the entire process of project ideation, corporate identity, production, and collaboration for the YouTube series “Sight & Sound Sessions” of Go Türkiye, the first and only digital tourism platform in Türkiye. In this series, we introduce Türkiye’s unique destinations and experiences with the music of world-renowned artists, combining the natural beauty of Türkiye with modern melodies in a visual-auditory show. With 18 episodes released so far, we have garnered over 12 million views worldwide and received over 82,000 interactions.