We undertook the entire branding process for ""Efish,"" a charging station brand serving electric vehicles, including the brand name, positioning, strategy, and corporate identity.

We derived the name ""Efish"" from the Turkish word ""fiş"" (pron. “fish,” meaning plug) and the inspiration of the electric eel. By considering the function and design of charging stations, we ensured the brand stood out. In our design, we integrated colors that would evoke underwater electric energy to reinforce the concept.