For the Turkish Airlines (THY) mobile app, we led the concept, content, and design processes for the Year-End Summary project (Recap '25), which visualized users’ accumulated travel experiences throughout the year.

When users tapped into their year-end summaries, they were presented with a personalized narrative consisting of an average of 15–20 stories. These stories shared warm and engaging insights into users’ flight habits over the year, while also highlighting impressive, large-scale data about THY, such as how many times the airline circled the globe in a year, or how many animals it transported.