We conducted a corporate identity study for SPL, an institution authorized to grant licenses, maintain the registry of license holders, and organize training programs related to given licenses.

We designed the logo's rationale inspired by the candlestick chart form, which is widely known to the financial world. We emphasized the transfer of knowledge and experience from the past to the future by adding arrows pointing in both directions. In font and color usage, we made choices that highlight the concept of trust represented by our brand. We adapted the designed logo to corporate identity elements and established usage rules for all media channels.