Brought to life under CLK Media Group by 105 Content, Yeni Açık is a YouTube channel named after the iconic “open stand” culture of Turkish football, bringing the energy and passion of football to the digital screens. With expert hosts, strong community engagement, and rich, original content, Yeni Açık stands out as a vibrant voice in sports media.

For Yeni Açık, we designed a brand identity that captures this dynamism. The logo draws inspiration from stadium architecture, its form echoing the familiar shape of the stands, colored in shades reminiscent of the green pitch. The green field element at its core symbolizes the “Yeni Açık” stand itself, creating a visual link between the game and its audience. For typography, we selected a font family that conveys speed and motion, channeling the passion and excitement of football directly into the brand.